Photo via Wikimedia Commons.
Ash Awad, P.E., is McKinstry’s Chief Market Officer.
Every year on Earth Day, your newsfeed is probably dominated by stories about the grand sweeping changes underway (or not) to save our planet. We’ve seen global-scale environmental promises from Kyoto to Paris, paired with a deep-seated skepticism of man-made climate change.
So, where may we find common ground? The answer could be simple: Speak to everyone’s values without preaching to convert.
From the moment you wake up to the moment your head hits the pillow, there’s one constant in your life—light. Whether it’s natural or artificial, in your home or your office, fluorescent or LED, light is always surrounding you.
For being so omnipresent in our lives, it’s remarkable how lighting isn’t always focused on what’s optimal for people. Surprisingly often, the various lights in our lives are too harsh, too dim, building-centric, or one-size-fits-all.
One company—PLANLED, based in Federal Way, Wash.—is betting that people fed up with inadequate illumination will embrace the new concept of human-centric lighting (HCL). PLANLED distributes, markets, and sells a variety of different HCL solutions for indoor, outdoor/sports, and industrial settings.
