Ash Awad, P.E., is McKinstry’s Chief Market Officer.

Every year on Earth Day, your newsfeed is probably dominated by stories about the grand sweeping changes underway (or not) to save our planet. We’ve seen global-scale environmental promises from Kyoto to Paris, paired with a deep-seated skepticism of man-made climate change.

So, where may we find common ground? The answer could be simple: Speak to everyone’s values without preaching to convert.

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